Ad Agency, Adrenaline, Relocates Offices from Sandy Springs to Buckhead

Takes 8,000 SF at 3405

409 Bishop Street

ATLANTA, GA - January 8, 2013. Adrenaline was operating in a modest Sandy Springs office that was on two levels, was cramped and had insufficient room for meetings, storage and staff gatherings when it engaged Ed Bosbyshell to locate new, and more spacious offices. Among the desired criteria was a smaller building, so the firm was more identifiable and lost in a much larger property. The firm wanted something that was somewhat unique but not so unique that it did not have quality ownership. Mr. Bosbyshell put a survey of properties in both the Dunwoody market as well as Buckhead. To meet the requirement took some out of the box thinking and several of options that were not mainstream were presented to the client. Ultimately, the client chose 3405, a smaller Buckhead office building which was in the pedestrian portion of the market, giving the firm's staff a short walk to a plethora of restaurants and after hours watering holes. One of the more attractive features of the building was it had deck and surface parking free to its tenants, unusual for Buckhead.

The economics of the building were attractive going in, particularly when compared its narrowed set of competitors. The main hurdle to the deal was the standard tenant improvement allowance was insufficient to deliver the finished space the client wanted given its very high level. The client needed a space with some "Wow effect" as its space was where it sold its services to its clients. By presenting the strong financial standing of the agency's parent, Mr. Bosbyshell was able to get the landlord to completely renovate the space providing an allowance which was almost double what had originally been proposed. Additionally, the client was given monument signage on Piedmont Road, a highly traveled Buckhead thoroughfare.

About Adrenaline

Adrenaline was born a boutique design and marketing firm in 1998. From that avant-garde origin, it since has grown into one of the Southeast's foremost full-service creative agencies. Now as then, its mission is to fuse the finest and most vital elements of commercial creativity. Innovative ideas guided by smart strategy. Purposeful design inspired by passionate artistry. And industrious media executions delivering hard results.

Because its work is unlike anything else in the marketplace, so are its clients' brands.

In 2009, Adrenaline was proud to become a company of NewGround. With its boutique roots firmly intact, it offers the independent spirit of a mid-size shop with the expanded capabilities of a big agency, drawing from a national network of talent, support and resources.

About Ed Bosbyshell & Associates

Ed Bosbyshell & Associates is a focused Atlanta commercial real estate services firm providing middle market office tenants with exceptional representation in all aspects of the acquisition of workspace.